About People All People

Daniela Selloni


Service designer, PhD, researcher and contract professor in product service system design at the Politecnico di Milano – School of Design. She is member of POLIMI DESIS Lab (part of the international network DESIS – Design for Social Innovation and Sustainability) within the Department of Design, where she contributes to a number of European and Italian researches, such as “Feeding Milan – Energies for change”. “Creative Citizens” is her last applied-research activity, focused on the co-design and co-production of a new generation of public-interest services, involving a group of citizens in a Milanese neighbourhood. She also teaches service design at the “Master in Strategic Design” and “Master Progettare Cultura” of POLI.Design and Università Cattolica del Sacro Cuore di Milano. In 2013 she was visiting scholar at Parsons, The New School for Design in New York. Her research interests cover service design and design for social innovation, focusing on collaborative services, public services, methods and tools for co-design, sharing economy, design for policy. She also acts in an advisory capacity for start-up incubation programmes and for private agencies and companies, dealing essentially with the intersection between service design and sharing economy.