Manager of Economic Strategic Sectors Area at Bilbao Ekintza (Economic Development Agency of Bilbao), she is in charge of several programmes related to Creative Industries, Digital Economy and Advanced Services and works on activities linked to the European projects and International Design networks, as the UNESCO Cities of Design network. She also co-organizes the Bilbao Design Week and other events on the field of Design.

She has a MSc in Management, Marketing specialty by Sarriko University UPV-EHU and has taken part in the International Leadership Program in Visual Arts Management, New York University – NYU and Deusto University and Mircoeconomics of Competitiveness, Deusto University.